Crowdfunding
Scaling from $254M to $664M Through Data Excellence
How LaunchGood leveraged a modern data infrastructure to achieve 2.6x growth in 3 years and maintain 42% year-over-year growth
Crowdfunding
How LaunchGood leveraged a modern data infrastructure to achieve 2.6x growth in 3 years and maintain 42% year-over-year growth
Growth in 3 Years
Platform Volume
YoY Growth (2024)
3-Year CAGR
LaunchGood, the premier global Muslim crowdfunding platform, was experiencing explosive growth. As platform volume surged past $250 million, their existing data infrastructure began showing critical limitations.
To sustain their impressive growth trajectory and provide better value to both campaign creators and donors, LaunchGood needed a complete data transformation.
Starting point - Data infrastructure initiated
84% YoY growth with new analytics in place
42% YoY growth - Sustained momentum
Built streaming data infrastructure to capture campaign metrics, donor behavior, and platform performance in real-time
Implemented ML models to predict campaign success, optimize timing, and identify high-value donor segments
Designed cloud-native infrastructure that automatically scales with platform growth and campaign spikes
The data infrastructure we built didn't just support LaunchGood's growth—it accelerated it. With real-time insights and predictive analytics, the platform could optimize campaign success rates, improve donor retention, and identify new growth opportunities. This foundation has positioned LaunchGood to continue its impressive growth trajectory while maintaining operational efficiency.
"Working with Datstra was life changing. They joined our team when we had no data team and data used to be a later "to-do" item for engineering, often getting moved to tomorrow. This led to costly delays in decision making. In addition, no one had ever envisioned, designed and implemented an end-to-end data infrastructure at the company even though we already had a 1M users. Datstra did that with mastery. They took the bull by the horns, worked with a lot of ambiguity and created clarity for everyone… such that the company couldn't imagine existing without a data team. Thank you, Datstra!"
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